I have finally discovered the secret to being a successful artist….and I’m willing to share that secret with you for free. Follow this simple rule and you will be successful:
Do the exact opposite of what I do and you will be a financially successful artist.
Yep, it’s as simple as that. If I do an outdoor arts/crafts show, then you should approach galleries. If I insist upon painting the human figure, then you should paint landscapes. If I paint realistically, then you should paint abstracts. Really now, what was I thinking trying to sell this kind of artwork….
To this type of customer?
The Ohio Sauerkraut Festival features over 500 booths filled with everything from bottle cap jewelry to wildlife photographs. And there was everything in between….needless to say, mine was one of the few booths selling artwork. And guess which booth sold $40,000 worth of merchandise? The garden nursery selling potted mums for $5.00 each. They had people waiting in line for the next truck delivery of plants. People were going nut-so over the mums. Which means that next year there will be more booths selling mums…heck, do what’s successful.
The show officially opened at 9am both Saturday and Sunday, but there were crowds of people there shopping each morning by 7:30am. I’ve never seen such eager crowds at an actual art show outdoors.
Best parts of the show (for me):
1) The pumpkin ice cream (natch)
2) A woman saying that she’d never seen anything like my artwork before…..I think that was a compliment.
3) I met a Cincinnati Bengal cheerleader..I think her name was Britney. I thought I’d recognize her photo on their website, but she looks different in full make-up and cheerleading outfit. The woman I met was beautiful, but she was wearing jeans, tee shirt, and a baseball hat. She thought it would be fun to have her portrait painted in her cheerleading outfit. Wouldn’t it be great if I could start painting all the Bengal cheerleaders….and players. Wishful thinking. If I were better at marketing, then I might be able to make it happen……
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